Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Mackenzie Retail · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can you please bring back the Apple ID login ? 🙄
I’ve been ordering online since 2020 and I’ve always preferred the website to the app. In the app, you can’t sort products. The option is there, but it has never worked. The experience is quite slow (even though I have a fast internet connection). Comparing and selecting products is faster on the website because you can open things in tabs, which you cannot do on the app. Mostly I use the app when the website checkout process breaks (this is not frequent, but occasionally after 2 hours shopping you find an error message when you try to check out). On the app, the checkout is always smooth. It’s a good thing that the app and website stay in sync: whatever you add to the cart, as long as you’re logged in, will appear on the other platform. The biggest downside of the website is that they have removed “Sign in with Apple” so if you’re ever logged out, you’ll have no way to use it again and you’ll be stuck with the app.
The app is smooth and easy to use! Saving to favorites and lists saves time for the next order!
The Spinneys mobile app offers you over 9,000 items for you to easily browse and shop from. You can now get your groceries done at ease from the palm...