Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SPECIAL.COM.AU PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To start with, this is not an actual Gift Card this is more like a Debit card. So if you try to pay with your regular payment method and this “gift card” you won’t be able as you can’t split payments. Also If you are buying online you have to use the exact amount in this card or less, and you can’t add real gift cards either. If you use this card it’s because you already have a specific item you want to buy but it’s very useless as you can use your debit/credit/BNPL card for that. They won’t refund you even if you explained them you won’t be able to use your card because of their weird system. This is basically just a waste of money… if you have the chance to use this gift card, please don’t use it
I purchased a Dan Murphy’s voucher and attempted to use it for a $10 alcohol purchase. I intended to pay $4 from the remaining balance on the voucher and cover the rest with a different payment method. However, the staff at the store told me that split payments were not allowed. I emailed customer service to ask how I could use the remaining $4, but all I received was a copy of the terms and conditions. To make matters worse, they sent me the online order terms and conditions, even though I clearly stated that my purchase was in-store. Despite my clarification, they continued to send online-related responses that were completely irrelevant to my situation. This has been by far the worst customer service experience I’ve had. The voucher has proven to be practically unusable, and I will never purchase a this gift card again.
Had a really bad experience with this app and company. My partner bought us a Woolworths gift card with a special promotion and it has been the worst experience to use it. (I've had many WW gift cards before but this one through Special Gift Cards was horrible) It comes as a credit card which is almost impossible to use at Woolworths online (vs a gift voucher) - you need to use the EXACT amount or LESS - then you have a balance you need to use EXACTLY or you'll always have a balance - WW online you can't choose the value to charge to a card The App is shocking - it keeps logging out. You are looking at the screen to get the details then your phone auto locks and you need to login again. Why do this? And to make matters worse, when you think you've used all but a few cents on the card (do an order online with WW then add to it the same value as the card has left / to use the remaining few dollars) - then when something is out of stock WW will refund to the Special Credit Card and the horrible cycle will begin again!
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