Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southern Bank and Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With every update, their app becomes more and more broken. I have been able to access it a grand total of one time in the last two months; every other attempt is met with a “please wait” message permanently stuck on my screen, or the app completely refusing to allow me the slightest attempt at signing in. You would think for an app used to view necessary information like money, they would have put a little more effort into making it functional. I’m switching banks soon simply because of their lack of effort in ensuring a smooth customer experience at every possible opportunity.
Southern Bank in Nashville has always given 100% to their customers. Pam Avent and Amy Beasley are on top of their jobs and all the tellers are extremely helpful. They seem to look after their customers as if they were family and I like that. This is why we have been with Souther Bank for years and years and never plan to use any other banking institution.
I would give it zero stars, that would be unfair bc the whole app isn’t trash. The mobile deposit with me has been terrible. It will approve the checks on the app but never approve for an actual deposit on the bank end. The checks are good no issues on bouncing have double checked for every check that I have tried. Every week now has failed, making a trip inside the bank inevitable. A convenient feature that’s not so “convenient”.
Hey! Welcome to the new Southern Bank Personal Mobile Banking App. This is a new app for Southern Bank customers with new features and benefits. Befor...