Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kurt Roembke · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a fantastic concept. Generative soundscapes can be so cool, and location-specific soundscapes is a great idea. However, I had to download the app, and go through the entire tutorial before finding out that this is only for locations in Fort Wayne, Indiana. That would have been some great information to include in the description on the App Store. Fort Wayne might be a nice place, but if I ever go there and search for Fort Wayne in the App Store, I wouldn’t even find this app.
Hey bud don’t know the buttons
SoundWalk turns physical locations into sonic environments to explore. Every SoundWalk will be different. One may be an abstract audio environment t...