Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Darius Sobolewski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love how this app is set up, but I can’t get it to stream audio through airplay to my speakers. It’s been a long time since I found an app that wouldn’t do this, and I expected it to work as a result. For some reason, this app is not set up for that, which is a shame because it would really allow the audio to shine on better speakers than I have on my iPad.
This app is almost perfect. The UI takes some getting used to but once you make sense of the buttons it works well. The main complaint is that this doesn’t work in the background if you switch apps or lock your phone. Other than that the music is perfect and much much better than a playlist of random songs that switch all the time.
I downloaded it, was disheartened to see I needed to make an account. But wait, I saw there was a demo, no registration required. The challenge, getting any sound to play. Make sure your phone doesn’t have silent switched on. Overall, it was nice, but you can’t remove background sounds and the gore that walks by becomes extremely repetitive in the “town” sound set. It being a demo, makes me think that there’s tons of repetitive sounds and no control over premade background sounds. It’s ok, but improvements would definitely be worth it. If some of the features I talked about are allowed to be changed, update the demo to demonstrate that to a limited amount.
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| Upgrade Account | $4.99 | One-time |
| Lifetime Upgrade | $5.99 | One-time |
| iOS SoundTale Account | $9.99 | One-time |