Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Soillight · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you want people to patronize the app you will have to fix the registration process. I couldn’t go past phone number. It just won’t let me go to the next step to create password. When I eventually did by tricking it (not everyone has the patience). I created password and it gave me options between my phone number or email address to send a code. I chose email and I never received any code. I went through the registration process again and chose phone number but immediately received Failed error message.
Very Fast and reliable
Soillight is an online shopping platform where users can purchase grocery products from various vendors all across Lagos State.