Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mutt Ninja LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can only import recipes from a handful of recipe websites they have listed in a drop down menu. If you try to add a URL from a website not listed, it says the link doesn’t work and to try again. Additionally, every page I went to in my app after trying to add that recipe had the same error message and took me back to the import page even though I was trying to move on and use other features. The first two pictures I tried to use as my profile picture uploaded sideways and there’s no way to edit that. I had to just keep trying pictures until one worked. In general the technology feels a little outdated (multiple things were slow to respond). I was excited because I’m specifically looking for a recipe sharing app where you can share with a specific group and this offered that. But after having so many issues while trying to test it out, I will not be using this for my group.
The Social Cookbook was built to be the destination for those who would like to save and share their favorite recipes with friends, family, and cowork...