Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Snap! Mobile, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I believe a lot of the negative reviews on this app are based off of people who don’t quite understand the product or the truth about fundraising in this day and age. I really like that all of my information is kept secure and not shared with any outside businesses. For the participants who actually participate this has been a program changer for us. The most challenging part is trying to get kids and families out of their own way and set aside pride.
Snapraise is so evil like why are we continually using it when it has so many downsides. 1. Most people cannot figure out how to use it. It limits the amount of people donating because of the demographic of people who cannot use it. For example, older people who are not used and equip with the skills to use technology are unable to figure out how to input card numbers and donate properly. Most adults also do not have online transaction apps such as Venmo, Cashapp, or Zelle. So how would they be able to donate money online to fundraisers? Some people don't even have a phone. 2. It is unprofessional and rude. Sending multiple automated messages asking people for money with no human interaction or personal relationships likely will cause people to not want to donate. Whereas face to face contact with people is more beneficial and convincing, because it shows you care for those who donate to you. Automated messages sound fake and cannot convey emotions. If you got a message that said "Please donate to me for my ______!" 5 times a day, would you really want to donate? It is just not a good way to ask people to donate to you. 3. The donaters usually get nothing out of electronic donating. Usually fundraisers include a product or service in return for money. Carwashes, bake sales, candy selling and yardwork include benefits for donators. But in an online fundraiser, usually people just donate and do not get anything out of it. I know you don't have to get something out of it, and it makes profit, but it just seems rude to ask for straight up money and give nothing in return but an automated thank you message.
I like the actual business, don’t get me wrong. However… 1.) The App The app looks like it was made by a 4th grader. It is bare bones, cluttered, and not optimized whatsoever. It’s more of a web browser than an actual app—if I wanted that, I would’ve used Google. It would be nice to see more functionally added to the app; downloading an app has no purpose if everything you do just opens a nested Safari browser. Most athletes use their phones, so I’m not sure why this wouldn’t be a good investment 2.) Outbound emails and SMS It’s a little shady that we aren’t able to customize the outbound emails and texts—or, at the very least, view what the message will be. The message is a reflection on the club as well as the player, and not being able to see what will be sent is a little odd. Other than that, I think it’s great fundraising tool. I’d just like to see some improvements with user experience!
Snap! Mobile is the essential software platform for athletics and activities. The Snap! Mobile app seamlessly connects to a program’s Snap! Raise fund...