Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SMW 104 Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved this app when I first learned about and downloaded it. But now it's requiring me to Update it to use it anymore. My iPhone is and older 8+ running iOS 16. I have no plans or $$ to upgrade my phone so I guess I cannot use this wonderful app anymore. Not good to be continuously upgrading beyond what customers are able to use. Thanks anyway :/
Just wanted to say thanks, the 104 staff has always been great and very helpful in all my needs over the years!!! Customer service is outstanding and it should be, thank you.
The new mobile app makes everything so much easier and easier to view and manage all accounts!
SMW 104 Federal Credit Union is your personal financial advocate. It’s fast, secure and makes life easier by empowering you with the tools you need to...