Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Cleveland Clinic Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My husband took the survey after years of me trying to convince him to do a sleep study. I think the app may have convinced him!
The questionnaire does not even ask about Long Covid, ME/CFS, or dysautonomias which are known to have a profound impact on sleep. Given the large number of people with these conditions, you would think that the Cleveland Clinic would include them. If you have ME/CFS, Long Covid, or any dysautonomias, I would suggest researching information from Bateman Horne Center or Dysautonomia International. Their resources are more valuable and useful for people with those conditions.
The survey was very vague and did not hit the questionable areas for my sleep challenges. It did not inquire about how often I wake up and go back to sleep during the hours I am in bed. Not knowing this information created sleep apnea as an identifying problem but I have no indications for sleep apnea! Also the survey results indicated I slept too long which is in accurate since I toss and turn all night long but there weren’t any questions about the quality of true shut eye during the time I’m in bed. Very disappointed with the survey. The library of information was very general. The part I did like was the diary suggestion. The questions would help see my trends in sleep behaviors. I did not feel this app would help me so I will delete.
***This app is a sleep risk assessment tool.*** This application provides risk assessment to identify what sleep conditions you may be at risk for. If...