Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Skip Dating, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am very thankful that there’s finally a dating app that provides background checks for the men I’m looking at dating. It makes me feel safer.
Update: Children question was updated with more options. Also fixed type of relationship wanted. Still open is Marital status being missing. I raised my review one star, since I have not been able fully use the app yet- there is no one nearby to match with. Thanks! ********* Original review: The type of relationship wanted and children questions have some big holes. Not everyone wants marriage or casual combined with long term. All three should be separate or allow multiple choices. “have kids - don’t want more” should be written as “have kids, would welcome partners children” or additional children be a separate question that allows for single parent reality. Also, no marital status field. I will want to know if someone if never married, separated, divorced or widowed.
I pretty much always use the trifecta of dating apps - Bumble, Hinge and Tinder. I don’t think I’ve landed a date in almost a year because it seems that everyone just wants to chat for a day or two and drop it. Skip is getting people to actually go on a date which is so cool. I’ve been able to go on a couple dates now and it’s awesome to meet people in real life, especially since I’m new to Austin. Keep it up, Skip!
A safer way to plan a first date, no matter where you met. - On another dating app - Social media - Through friends - In person Never go on another f...