Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yongmin Chen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is VERY addictive. I play it all the time but sometimes you get stuck for a very long time.
Just tone down the adds
Why do these games only ever go to 99 levels? Is there something I don't get and it's only supposed to go to 99? You could sell packs to extend it or something because you can literally finish the 99 in a day or two. Challenge mode isn't that great and it's even more annoying that you MUST review to access it, instead of it being unlockable by playing the game. There's another game like this that has daily new puzzles, you can unlock the challenge mode, and tons more unlockable skins. It was only 99, too, though. Make more levels for these games. Otherwise, they get boring quickly.
How many levels can you go? How deep can you crush the block tower? This exciting and even infuriating game will challenge your finger athletics, your...