Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Procedural Learning and Safety Collaborative, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Delani
App is slow to respond, full of bugs, and has loading screens with every selection. Searching for an attending should not result in a loading screen. For this to be convenient and effective as an app it needs to be instant. Especially for an app called “simpl.” The cases I try to select are never easy to find. When searching I am met with another loading screen. EPA vs simpl is not a clear categorization of surgeries. There should be a free text option that bypasses the search feature. The automatic case logging link to ACGME at the end is a great idea but only adds more taps and loading screens. This should be an optional checkbox to open the link to the case logging system. When unchecked, you should be able to bypass this entirely. To summarize: make each screen instant, remove automatic ACGME logging (make this optional), and make it easier to select surgeries or free text without extra options or loading screens. There! I made your app actually simple. If this is to be a program requirement, don’t make it buggy and slow like the EMRs we stare at all day.
I’m able to get consistent and valuable feedback on the procedures I do as a resident. Very helpful!
SIMPL: Society for Improving Medical Professional Learning makes it feasible to implement workplace-based assessments, including assessment of entrust...