Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Comprehensive Cancer Network® · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unable to use the app after the last update. It opens but crashes immediately.
I was so much happier with the old non-smartphone app. This app is very slow, and although it’s very good at putting the “new version available” on the tumor type icons, I absolutely cannot figure out how to update the guidelines so that I actually have said new version.
Have been waiting for NCCN to migrate from iPad to the iPhone for a while now. Though, I would like to have the ability to highlight text within the guidelines.
The National Comprehensive Cancer Network® (NCCN®), is pleased to present the Virtual Library of NCCN Guidelines® app formatted for iPhone & iPad. Thi...