Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Principled Software Inc. DBA Candid · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s exhausting trying to find people who understand the ENM lifestyle and not have them look at me like I have three heads for wanting to date outside my relationship. But with candid it makes the search a little more fun and easier. With the feature of seeing who’s in people’s networks it makes me feel more comfortable swiping for new friends. Definitely would recommend to friends.
Dating apps are really boring. Like sifting through everyone to see if someone is actually interested or just playing the numbers game is exhausting. I was tired of explaining my sexuality and the fact that my partner and I are ENM. I just wanted to find friends I felt safe to be my whole self with, and Candid really helped facilitate that! I didn’t have to go out of my way to find people who were interested in the same things as me. I could join an event page, meet people in a safe, public setting and just have a good time. No pressure to be anyone but myself. As people in the lifestyle, we’ve had to make do with what’s out there, and I’m so excited that there’s a space that actually caters to making ENM accessible and real!
Honestly, I had stopped trying to meet people in ENM before this app. One too many awkward meet & greets with Feeld connections over drinks had me over it. This app creates the PERFECT environment to engage with new ENM connections. Raves and festival events have always been my favorite space to flirt and foreplay with my ENM friends and now because of Candid, it’s easier than ever to meet even MORE sexy friends in this way. What better way to feel out a new attraction than through shared interests in a fun setting?! The added feature of seeing shared connections with people I know makes me feel safer than ever in this space. 11/10 ⭐️s!
Welcome to Simmr – The Social Network for ENM & Non-Traditional Relationships From adventurous singles to open-minded couples, Simmr is your gateway...