Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SILive.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is buggy. It freezes often. When you receive a notification of a story, it often takes you to another story. The news seems to lean far left, and not balanced. Also, the stories seem to push the agenda of friends and companies who pay the paper off by posting fictional stories. Lots of errors, that go up without proofreading. Comment section unavailable. Most Story notifications require payment for the app(the stories come up free with a quick Google). Lots of spam ads. Repetitive headlines- best pizza- best donuts- best way to get fat etc. Beginner news outfit app with clickbait galore.
I love your guys stories but there’s a bug on the mobile app. You can’t scroll through multiple photos in an article without it closing and bringing you to the beginning of the the set of pictures. It’s especially inconvenient when there’s 10+ photos. Thanks everyone
When it works, it’s great! We have had a great deal of issues with getting into the app and keeping it working. Just updated yesterday and now I can’t get into my Digital Advance subscription and there doesn’t seem to be anyone I get help from - very frustrating!
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