Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SeaWorld Parks & Entertainment Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Discounts that are supposed to be available for season pass members (such as discounted cabana pricing, free parade seating) do not appear in the app. Can only be accessed via calling customer service. I have had this problem for the last three consecutive years that I have held a season pass. Impossible to make reservations and very clunky to navigate to access even basic information. Some event pages give you the option to see future dates, other pages about the exact same event only show today’s date but no option to scroll forward. Overall useless app, just call customer service and hope someone answers.
So i was a season pass holder, but the way the app never had my information like it shows in the pictures that it should annoyed me. I couldn’t use any of my benefits due to the app never working and i wasn’t going to chance bringing a friend and then being told they couldn’t come in or having to pay when i planned on using my tickets. Even on the website it wouldn’t show my information. I contacted sesame place multiple times to figure it out and got no response. The website would show options from 2018 or something. So i decided to not renew my season pass this year and possibly try again next. Now my daughter loves going to sesame place, but the lack of response from anyone turned me away.
I’m actually really impressed by this app! It told us the times of all events and the character meet and greets and even gives you directions to the characters based on your location! You can also have all your tickets in one place here. Highly recommend!
The Sesame Place App is your must-have in-park companion for your trip to the nation’s only theme park based entirely on the award winning show Sesame...