Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evocon S.r.l. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I paid for this game as a pro version because it was ad free. After many happy years of playing it started locking up on launch. The only fix was to uninstall and reinstall the game with apparently a new version that includes ads, despite the fact that I paid for this game. Not cool.
Whatever algorithm this game uses for gameplay is out of whack. There’s no discernible difference between easy and difficult settings, the opponent almost always gets the settebello and no matter what style of play you use it almost always wins. I’ve been playing this game since I was a child and I can tell you it does not feel like real gameplay at all.
Great game, fun and frustrating at the same time. Too many ads though.
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