Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thang Phan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved playing this game, but it has gotten so glitchy I can’t play anymore. The cats are missing. Just cans of tuna and no progress forward. I’m on level 124 but can’t move forward.
Too many confusing, long, annoying, interfering ads.
Okay, so because I like cats, this looked interesting enough to download. But I learned early on that there are a lot of advertisements. And if you want to get rid of those ads, then you have to pay $7, which is ridiculous since most games ask for $1.99 to get rid of ads. That's a big no from me.
Save the Cat - Kitten Escape: Can you rescue all the poor kittens? In this thrilling puzzle adventure, you're tasked with a heartwarming mission: to...
| Name | Price | Type |
|---|---|---|
| Coin 1 | $1.99 | One-time |
| Coin 2 | $7.99 | One-time |
| No Ads | $7.99 | One-time |
| No Ads Bundle | $9.99 | One-time |
| Coin 3 | $14.99 | One-time |
| Coin 4 | $29.99 | One-time |
| Coin 5 | $54.99 | One-time |