Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Urological Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The questions are certainly thought-provoking, but I find them to be mot truly representative of a general urologist’s practice. There also appears to be too much focus on fringe topics and not main stream urology.
If you’re doing a deck and set it a that it doesn’t repeat questions but rather goes through the whole deck, questions still repeat. Same questions pop up over and over again.
The app is trash. You can’t even review the questions and answers after you’ve completed a set of SASP questions for a certain year without manually clicking through each of the questions one by one in the summary page. This makes reviewing questions extremely tedious. The idea behind building customized decks is great… if it actually worked on this buggy app. This was a downgrade for sure.
For over 40 years, the AUA's Self-Assessment Study Program (SASP) has been a leading educational resource for urologists-in-training and practicing ur...