Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Retail Zoo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Stupid app logged me out automatically, and when I tried logging back in, it said I had to verify my account for which a corresponding email was supposed to have been sent. Nothing ever came to my inbox. I tried a few times to get it re-sent, still nothing. I went home and nada. It’s such a tedious task to get into my account for such puny benefits. I was finally supposed to get a free meal after humongous purchases, yet was denied it because of developer negligence.
Whilst having a Digital members card and order online via the app is good it could be improved. First is adding a drinks section. Second is improving ‘add payment’ via settings or ‘proceed to payment’ when ordering because sometimes I can’t add a card. Third is being able to add digital members card to Apple wallet. Fourth is add Apple Pay when paying on the app. And lastly to improving ‘locations’ of stores, including being able to see a 7-day trading hours.
It would be great to leave a comment when I purchase an order. Thanks
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