Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sainsbury's · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Transferred the app to my new iPhone but it refuses to work so I deleted it and downloaded it fresh but still doesn’t scan items but using the instores hand scanners works with the app (which are both connected via my nectar account) updating my shopping via both 5/4G and I store WiFi - can’t determine if this is a problem with my new phone, the app or nectar.
The app was great. Until now I can’t no longer use apple pay to do the checkout, as the button is gone after I switched between another Apple ID.
It’s a great idea - the app is fairly straight forward and seems easy to use. However, I went to use it yesterday and found that I needed to be connected to the internet to use it. I had no service in that big metal box of a store, and there was no WiFi available. So, Sainsbury’s it’s a good idea to try to help your customers but how about helping us to actually be able to use it?!
The easier, speedier way to shop - simply scan & bag as you go, all whilst tracking your running total! Here's how: • Download the SmartShop app to r...