Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Richmond, VA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App crashes before it even loads. Running latest version of iOS.
First request I tried after hold for 15 minutes was not available. To make a request pictures are shown??? I have no idea what this means. Picture are not logical. What city service does an umbrella represent. Another big fail.
Sign in via Apple ID does not work. Text boxes don’t even have normal spell check or suggestions available like capitalize a single “I” and I am sure many other issues if you look closer.
Welcome to the City of Richmond's RVA311 Citizen Services app! This app is designed to improve our service delivery efforts as well as our citizen eng...