Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗rumpur.com, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So the app seems great but needs a crap ton of work. Like the formatting is way off. Some of the exit buttons are to close to the top of the screen. Making them hard to use. The color scheme needs help. The app needs an overhauling in the worst way. It automatically lowers my music when I open the app. Anyhow I’m deleting until it gets better.
This has the possibility to be GREAT for PoC! Especially because there is so much racism in the LGBTQ community towards black men. Hopefully they make some HUGE changes! Like finding guys based of your location, being able to see who’s online, etc. pretty much copy Grindr!
Seem like it COULD be a great app. When I first logged in, I was impressed there were a nice number of visible profiles. On further review... none are complete profiles, NONE of them are ever logged on, and were all logged in “a while ago”. Seems like everyone tries the app, but doesn't stay. Maybe because the locations are only associated w/ your registered city, not your location. I go from one side of the city to the other [daily], refresh, and everyone is the still the same distance away. LOL
Rumpur is the hottest Queer dating app for Black, Latino & Asian gay men & the guys who love them. Whether you’re looking for love, a chat or a casual...