Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RUCKUS 2.0, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is terrible. It constantly crashes. Worst of all, the restaurant won’t take our order over the phone, forcing us to use this sucky app. PLEASE FIX THIS APP! All I ask is that it stop crashing. I’ve lost count of how many times I have reloaded the app in hopes it would fix the problem. The problem is the app!
Don’t make an app if it’s going to be awful, dated, difficult to use, and dumb….
The app worked great the first time but ever since, constantly fails to load. I’ve deleted and redownloaded several times and get the same result. It’s a shame, we love the restaurant.
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