Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Brown · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Game need updates for support new iPhones
Those ads that come on every time I play a game and I lose, the thing I don’t like about it is that I don’t think any of them are not age appropriate for kids. I don’t mind for a a couple of ads like after I play a few games. I am really ticked off about it. Please, please please make better improvements. If the ads were way more age appropriate I wouldn’t mind at all to play this game. After all I still like this game. If the ads were more age appropriate I would rate this game 3 stars. But for right now, I’m keeping it at 2 stars.
People actions are predictable This game is about understanding people
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