Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rochester Institute of Technology · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a major improvement on the old app. Everything is so clean and well designed to use. Dining features are super helpful.
The new redesign that was just released is a huge step up from the old app. It’s a lot easier to see information in the app, it’s more responsive, and information is actually displayed within the app rather than sending you to a browser or an integrated web view. There are links to just about every possible RIT thing you could need now as well. I’m also very happy with the decision to build a new RIT app in-house instead of using another vendor app, because it’s already proven itself as proving a better experience and it should hopefully be able to change as needed rather than going stagnant after a couple of years. All in all, great work ITS!!
This app is really useful for bus schedules, maps, and anything at RIT. It would be more useful if they had updates with changes to daily events, or if school is closed or not (though it never does). Overall, good to have, and no major flaws.
RIT’s mobile app features a customizable home screen and greets you with the current date and campus weather, making it easy to stay informed at a gla...