Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗D2L Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would like to suggest that the Brightspace app become more interactive and fully usable, instead of redirecting students to the website for important features. For example, when students tap “View Grades,” the app should show the full grade details directly inside the app instead of opening the web version. The app should include the same features that are available online, such as viewing grades, assignments, feedback, course materials, announcements, discussions, and messages without needing to leave the app. This would make Brightspace much easier and faster to use, especially for students who rely on their phones to check class updates. Overall, the app should feel like a complete version of Brightspace, not just a shortcut to the website. Making the app fully functional would improve the student experience and make it more convenient to stay updated with classes.
I’m a student at Loyola Marymount University and we use BrightSpace for all of our courses. I was thrilled to hear that there was an app for my phone or iPad that I could use to keep up with my assignments. Now, having used this app for TWO AND A HALF YEARS, I can say that it is a decent app and does most of what it should do, but it’s basically just a portal for Safari in a different app. To view any course announcements or to be able to download any files while on the app, you have to open the course homepage which opens a pop-up safari window. This just makes the app messy, and every time I open the homepage within the app, I just wonder why I don’t use the normal webpage on Safari instead because it’s the same thing. It’d be AMAZING if the app was all in one and didn’t have to open safari to show half of the course’s content and the announcements. Schoology, which I used all throughout high school, does this very well in their mobile apps and their webpage and I would love for the developers to take a look at that and see how far behind their app is in terms of usability and other productivity apps out there in 2020. If your professors make a lot of announcements and require you to check on them daily, just use BrightSpace in a web browser and don’t even bother with this app until it gets updated to be all inclusive.
Pulse is such an amazing app and I wanted to take the time to let everyone know just how great it is! I’m a student at Southern New Hampshire University (which uses Bright Space) studying business with a concentration in entrepreneurship and staying on top of my work while I’m on the go has been made so easy with this app! I always have my phone with me and whenever I need to check in on my assignments whether it’s reviewing grades for previous submissions, rubrics for upcoming essays or even accessing digital books, databases and quizzes, this is the app that has helped me stay on top of everything that I need to get done. My favorite part is that I’ve even been able to take part in all of my discussions with the other students while I’m away from the desk at my home office or the library here in town. No matter what, Pulse has kept me going and it’s gotten even better over the past two years that I’ve had it with me in my pocket with constant updates I don’t even realize are necessary until the changes the developers have made are noticeably helping my system stay optimized each and every term! I’m very appreciative for this app for the fact that I would have otherwise not been able to be as connected and studious as I have been! Thanks to the team that keeps this app alive! Canai H. CEO of Canai Records
Stay connected to learning anytime, anywhere with Brightspace Pulse. Brightspace Pulse gives learners and their authorized parents and guardians a co...