Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Rochester · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is in DESPERATE need of an overhaul. It feels like all I did was download a link to a crappy website. It feels slow, it feels like the designers didn’t even consider how this would appear on a phone, and it feels so unintuitive that it just turns me off of using the app altogether.
Its convenient, especially for an incoming student!
The app layout and idea is really good but the features need to be approved also maybe add an email section. How can we submit ideas for improvement?
UR Mobile is the official mobile app for the University of Rochester. You can use the app throughout the day to find essential information and to quic...