Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rave Mobile Safety · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the safety timer feature! It makes me feel safe when I leave the office late at night and am walking alone to my car. I have also had my boyfriend be my “guardian” when taking the subway at night which also makes me feel more secure. I encourage all my friends to get this app, great for solo travel after dark.
I haven’t had to actively use this app yet, but I am happy it exists. However, my one complaint is that is uses so much battery. My battery has been dying super quick ever since I downloaded it, and according to my battery reports, it had the second highest percentage of battery usage at 13%, without me even opening the app. If possible, I’d appreciate an update that allows the app to use less battery life. After all, no matter how useful an app is, a dead phone is not a useful phone.
Folks who use this frequently, like for late night outings, might not have this issue, but for those of us using this app to contact University law enforcement, in the moment of a crisis, either will not be able to enter or will forget the complex password you require. In an emergency, rapid contact is key. Even folks who remember their own will be fumbling through the key pad in a stressful time. The "phone call" app is faster. Put an emergency call button on the screen - pre-login. Let the dispatchers authenticate while having the other resources the app provides. Otherwise, in an emergency, I will opt to place a phone call.
Rave Guardian is the best way to improve your personal safety by leveraging those you trust to be your own private safety network. Rave Guardian provi...