Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alex Petrus · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found this game because I periodically search "rats" on the app store lol. I was afraid it would be gruesome but I tried it anyway. It's very cute! And satisfying. I like helping the rats. And I just find it funny when the tails shift a bit, and a rat that I'm not even focused on suddenly wanders away.
Rat King is a phenomenon when a collection of rats whose tails are bound together try to untangle this impossible puzzle by moving only their heads....