Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dan Lapusanu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found this game and was excited to try it based on the trailer. I opened the game and the first screen was for a No ad payment notice, then it went to an ad. No game yet, but I’ve got an ad for the f’ing Royal Match game. That end the “trial” run for this game. Maybe there are customers stupid enough to pay for games they didn’t try, I’m not one. And, if these developers have the nerve to stick a pop-up ad BEFORE you even get to the game, then they already know the game’s not worth it.
Why so mean the second I got in the game I realized it was good yeah, you have to play for some stuff but it is fun, and only reason graphics are so bad is cause it for four yrs and up so like 7 year olds play it it pretty fun don’t be so mean
Yes This game might be bad but some of you haven’t noticed that it’s only for four and up so maybe the graphics aren’t so good because it’s for a younger age and younger kids wouldn’t really understand what it means to bad graphics so maybe you should give this game a little support about this this is only my opinion you can read it however you want but personally I think you should give it at least two or three stars that’s what I did and I think this is the reason because it’s because it’s for four and up but again that’s only my opinion
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