Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dan Lapusanu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My level of disappointment is immeasurable. I got this game because I recently got into atv racing, and I wanted to see my perspective digitally. Only to find out that this game is NOTHING like the ads. If the developers are reading this, I’m not trying to doubt your game making abilities, but don’t blatantly lie about what the game is about by using ads!
It is so easy to win
I had to watch an ad before I could even access the menu. Then after each round I had to watch a “5 second” ad that was longer than 5 seconds. I played 2x and watched 3 ads. Delete.
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