Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nergis Sadiklar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They try to trick you into signing up for a recurring subscription. PD can be measured but you need a subscription to see the results. No wonder they asked to rate the app during the intro screen, even before you can actually use the app!
Other apps will actually give you results and only ask for subscriptions if you want to go more in-depth or do anything with them. You can get to the screen that offers a premium subscription and that’s it. It won’t even measure it for you before that.
*free trial* program will not do anything without payment.
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