Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Princeton University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It will literally tell you to go left when you need to go right
It seems like this would be useful, but I literally cannot use it because every time I search up a location, the app crashes and quits.
The academic departments are not alphabetical and the locations of the departments fail to take into account their current location while displaced from construction. I like the sculptures and the fact that you can locate yourself on the map.
Easily navigate Princeton University’s campus with this accessible map and route planner. The Princeton Campus Map app allows users to simplify the j...