Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Town of Princeton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is what I found very annoying. Granted, paying with the app was very convenient, especially as I could not get the meter to use my credit card and I didn’t have $3.50 in coins. However, the app charged me $4.40, which was 40 min past the limit one must pay. Now, I thought I discovered a bug in the application as the app indicated I could not pay beyond 8 pm. What I discovered is there is no way to contact anyone in the app. My only option is to write a review or bring it to the attention of the Princeton parking authority. <They did respond, here is my reply> Stacy (if that’s your real name), Should I assume this insipid reply was automatically written? You wrote to me, “Yes, I see we overcharged you. Is there anything you’d like me to do?” Your reply has only further enraged me. I initially wrote because you did not have feedback. I wrote a review to alert you to a problem. You guys aren’t in the least apologetic. You tell me you discovered what I told you was correct, I was overcharged. Now, you’re asking me, “Are we good?”
The app works great but I don’t agree with paying a convenience fee everytime we pay for parking especially when the convenience works both ways.
The app keeps getting authentication errors … you have to keep getting codes to sign in. The time bar is confusing to understand. Wasn’t sure why if the max time limit was 2 hours that, you had the option to add more time. The meter doesn’t reflect that you’ve paid … you just have to “know” that the police will see the payment session on their end. I had to pay for 3 sessions, then get reimbursed (one was my fault because I entered the wrong space #). We ended up just using a credit card as the meters take them as well. Not sure why Princeton couldn’t use ParkMobile. Also, please redesign the logo as it looks like ParkMobile’s logo.
No more digging for coins. This is how parking should be. Pay, extend, and manage your parking session with just a few taps. It’s easy! PAY ON THE G...