Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Princeton University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Map is severely out of date
Princeton administrators see no issue in policing every aspect of their students’ private lives — so why not create an app to track their every move, an app that requires daily “check-ins?” Because they see no logical or moral endpoint to the scope of their power, they continually expand its reach. Best of all, the students LOVE IT, and they desire ever more surveillance, more kangaroo courts, more “free speech monitors,” more “education” requirements. This app is a good start; can’t wait to see what the next version includes!
While the information in this app is mostly up to date, the map for blue lights locations is at least 10 years out of date. Whitman College has stood where tennis courts once was since 2007. The map happily displays the tennis courts... Please update the map ASAP - this could cause confusion for users, especially those new to campus.
TigerSafe is an essential tool to enhance your safety at Princeton University. The app will send you important safety alerts and provide instant acces...