Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PrimoHoagies Franchising Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A lot of unnecessary manual data entry here: 1) App requires manual credit card entry on each order. It can’t take iOS saved payment data. 2) While ordering, the app requests login details for the Perks, and I’ve already been logged into the app. 3) Saved address in user profile doesn’t carry over to address fields in ordering process.
Their hoagies are great and get them regularly. Since they bombarded me with texts over the new app, I thought I’d take advantage of the app only special. I can’t believe an app like this was built in 2024! It wouldn’t pick up my password, it wouldn’t pick up my phone number, it required my address which it also wouldn’t pick up. All of this information is easily accessible on my iPhone. When it wouldn’t pick up my stored credit cards, I gave up. No way I’m trusting an app this poorly built with credit card info. Abandoned the order and got lunch elsewhere.
Was excited to see there was FINALLY a new app for primo. They always had awesome subs and horrible ordering on the phone and app. Well. The new and improved app moves from zero stars to 1 star. Can’t update favorite stores. Can’t click order here. Can’t even log in half the time without it freezing. When I do get in I can see it LOOKS BETTER. And love that maybe I will eventually be able to see rewards etc. But still…. It’s unusable. The real shame here is franchise owners are paying for this and their HQ just isn’t delivering. For today I guess I will hit up another lunch joint as I just wasted 30 mins trying to order a sub and now I don’t want one.
It's Not Just a Hoagie... It's a Primo. PrimoHoagies offers the best hoagies with the finest quality ingredients. The app allows you to easily place...