Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Primedia Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Apart from the vanity over function design, the app stops streaming when not open on your phone screen. Basically unusable for a mobile device. The ask the developer page is ‘not found’. Very shoddy app.
Although introduced on 702 as an improvement over the old 702 app, this seems to lack basic user testing. If anyone familiar with the old app actually ran through this app for 10mins, they would quickly pick up the slow and cumbersome navigation. Pod casts have extra steps to stream, and they no longer auto play so each podcast needs to be selected one after the next. Bring the old app back pls.
For years I have listened to 702 via the app. Recently, upon opening the app, it defaults to broadcasting Kfm. Very frustrating - online streaming via the web on my mobile phone is also very glitchy!
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