Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ilya Ostashkov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is fun, basically a mini Postcrossing app. My main complaint is that whenever registering a card it says “text should not contain sites to external links”, even when there is no link or anything. I end up having to dub down my message to a few words to get it to work. Another issue is with Russian addresses, where whenever you pull one sending from the US it makes you wait an hour to get a new address. It seems easier to just not have Russian addresses be pull-able in the first place?? Overall the app is fun but I wish they would fix these annoying issues.
Honestly this app is fun, and I use it to send postcards. The issue is having to wait one hour because we can’t send to certain countries. I think it’s redundant.
I really enjoy this app. Recently however, it has been very difficult to send postcards due to the mail stop with sending postcards to Russia from the US. As the majority of users in the app are from Russia it seems that 2 out of 3 times trying to send a postcard I get a Russian address and have to now wait an hour before I can request to send another card so the address will be transferred to a non-Russian address. This has made me very frustrated with using the app as every time I would like to send some cards I can send maybe 1 or 2 at a time before having to wait.
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| Name | Price | Type |
|---|---|---|
| Postfun - Monthly subscription | $2.99 | Monthly |
| Postfun - Annual subscription | $24.99 | Yearly |