Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tegna Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This isn’t a review, but I like KGW. Question,..could we see pictures of the slain children in mass shootings? I am totally aware of the abhorrent thought of this. I understand the complexity of it as well. My argument is we as a society really brush off these incidents and our law makers won’t do anything about it because they want to keep their jobs,….well most of them, but not all. I just think it’s time to make this problem one that we can’t ignore any longer. It’s one thing to hear about it, but might be quite another to see it. My thoughts are the sensitivity of it for families and loved ones might be offset by their hopeful and meaningful change in our laws. Let’s all see just how abhorrent this thing we allow to happen, really is. I think the shock value is necessary. Imagine the outrage.
Update: Thank you for doing away with the ads for a short period of time but then you brought them back! 😩 A lot more people would use the app if you didn’t force us to watch 15-30 seconds of ads before we can view a news clip with volume! Super disappointed that wasn’t a permanent change! Although the news about the coronavirus is less urgent now, I want to follow news about George Floyd’s murder and the movement it has sparked that demands prompt and permanent change in how people of color are treated. Please find another way to show ads rather than showing teaser news clips on mute that make you view an ad to have volume!!!! *********** I love the notifications of breaking news but the same repetitive OHSU Health ad that you are forcing people to watch over and over for 15-30 seconds before we are allowed to view a 1-2 minute news snippet is ridiculous! And if we want to watch more than one news snippet, we have to watch the same annoying ad over and over. I get that advertising pays your bills but in light of the global pandemic & the public need for TIMELY updates on the health crisis that directly impact all of us, I would argue that a reduction in mandatory viewing of ads is very much overdue.
I’ve had this app off and on for a LONG time.. my biggest suggestion .. we need news faster and more at our fingertips ... if we had time to watch your commercial or commercials at all why would we chose an app to catch up.. cut all people off from ads and give us locals the “real news” we LOVE I REFUSE ABSOLUTELY ... REFUSE to watch anyone else’s news broadcast or even subscribe let’s check my social media nothing KGW is my local hometown news! You guys are rock stars let’s keep shining also let’s talk more POSITIVE where are the news journalist Whatever happened to finding a really really good story. Find support groups for people of all situations have them hammered with a banner at the bottom of you’re news cast and make sure to bring it to the light it’s the season of loneliness and the true feeling of no love... suicides are at a higher rate due to the holidays! Help us !!! We need someone like you A BIG BIG LOCAL PLATFORM you guys change people’s life’s and point of view bring us up! Be our vitamin D Xo- Mathanial Hollowell
Stay up-to-date with the latest news and weather in the Portland, Oregon and Southwest Washington area on the all-new free KGW app from KGW. Our app...