Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cinq-Mars Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think the app should be more about just the facts and not necessarily who said them. Mainly because I think it should be a quiz that tests the user’s knowledge of important facts. Not a quiz about who the user thinks is lying. Who said it could be revealed after the user guesses. Focusing on quizzing the user on facts, I think will make it more fun. Plus users won’t feel as though their party or political views are being attacked. When I play, I cover up who said it so I’m not influenced by my personal opinion of the speaker. It’s harder that way (which is somewhat disconcerting).
The app is interesting and helps with learning politics but there could be a few changes. The first is maybe different game modes like vs where players compete against each other. Another is adding more detail to statements like allowing us to see not just the initials of ice but the full name. Also, allowing us to have more detail on the people who say quotes such as a short summary of their opinions could help. Finally, maybe adding a way to contact politifact for more info on a quote could help and letting us ask questions about the background and quote.
As others have noted, some items begin with someone “says”, then they make a statement. Are we to judge on whether or not the person said it or whether or not it’s true? Some are scored one way, some the other. Raises frustration level.
PolitiTruth is a non-profit game of distinguishing political fact from fiction. Swipe left to guess a news story is false and swipe right to guess i...