Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Poczta Polska · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app tells me I have to update it, because otherwise I cannot use it. So, I go to apple store to update it, but there is no update button. I try multiple times, doesn’t work. Never expected much from this company but at least let me track my packages.
The app requires update but in the store there’s any updates. On the website impossible to login. Completely useless
Extremely hard to log in or sign up through Google - the procedure itself ends up with a bunch of errors
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