Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗P&O Ferries Holdings Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really quick to scan a whole coach of passports.
You must fix the app and website, it’s ridiculous and very annoying not able to book anything, what’s the point to have app and website and not be able to use them??!?!!
Like others, the app does not recognize my booking even though the details I entered were correct. This app has one job… and it can’t do it. Very poor.
The P&O group Scan app is designed for coach travel on P&O Ferries. The app enables the designated person – coach driver, tour operator or group booki...