Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗P&O Ferries Holdings Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App doesn’t allow you to get past first page. Have to select a language but it doesn’t give you an option to select one! P&O use to be a great company, seems to have gone downhill in the last few years, maybe re investment in their staff ( improved pay and conditions) and services is needed! I would love to start using P&O again but have little confidence at the moment in them ( especially if they can’t even get the app to work!)
Downloaded it, can’t even open it to use it. First use it asks you which language you want to use but I couldn’t get past that page. Really don’t like P&O anyway. Pay the people who work for you what they deserve and you may actually get technology that works!
I run a small business and regularly travel from Dover to Calais (and back again) in my transit van. Much easier to use this app to make my booking rather than over the phone or paying at the Port on the day
Booking your freight ferry sailing between Dover (UK) and Calais (France) is easy via this handy free app, specifically designed for P&O Ferries non-a...