Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thanh Hung · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's a good app and I bust it out while waiting in line or when bored in an Uber but it seems at times that maybe English isn't thier first language and sometimes ( not often ) you select the absolute right answer and it says its incorrect. I just ignore those instances and I still am able to get alot of good use out of the app, and I do learn alot. I think sometimes there is a mistake when they programmed the app or that they are not adhering to the PMI principles. It is definitely still a good app to practice with. Recently was contacted by the App Developer. I trust that the folks in charge of running the app have the absolute best intentions and want to provide a quality resource for us. Getting everything perfect is hard for anyone in any endeavor, but they are trying. On the whole this is still a good product and they deliver on the high points: able to quiz and advance ones understanding of Project Management. I am sure they will look closer at actual PMI theories and make adjustments to the app. I still recommend. Best wishes to the developers team.
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