Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MastrAPI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App records different answers than what I selected. I wrote down my selections on paper so I’m sure. The answers have an explanation but no references. Tried to submit a bug report and kept getting a “String did not match the expected pattern” error message. No idea what field was the issue.
Wrote them 3x - No reply after weeks!
Tests have a lot of repeated questions. Some questions had missing answers or answers that were incomplete. This was very frustrating when trying to benchmark and validate improvement.
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