Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rexel USA, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Signs you out often. If security is a concern then finger/face authentication should be used at app launch. Half of my screen is taken up by banners in the cart page so barely anything is displayed when scrolling. Most of that should hide when scrolling. App also feels slower than the mobile site and could use optimization.
Not a fan of this “upgrade”. Old app was far better. This was a step backwards in my opinion. It will log you out sometimes and you don’t know till you go to check out. Then when you log in it routes you through Rexell and dumps your cart that you just spent 40 minutes filing. Not good.
Developers, The old deprecated and deactivated Platt App that is no longer available nor usable if previously installed, has a much more efficient search function, returns items based upon trade lingo more reliably, and remembered your search results when you pressed back arrow after reviewing details of the product, and realized what you looked at did not quite meet your needs. You need to re-input your search parameters and start over. This forced "update" to use your new app is a major nuisance to me and my co-workers. Have had to call the local Platt store to find what I am looking for, removing the benefit of the app alleviating the stores of being on the phone answering questions and taking orders. The downgrade also fails to remember my credentials everytime I use it. I build an order, go to my cart,review and ensure that is what I need, click proceed to checkout,and am greeted with a sign in page. I sign in, and nothing is in my cart. It is forgotten post sign in. Thank you for this excellent level of downgrade and frustration you have forced upon me, and making me build my orders twice. Please reactivate the other app and allow us to use it, or make this one more functional at its minimal level. The only consistentcy I can rate at a high star rating is the agitation and frustration it produces. I don't think that is the intended aspect you want to be highly rated for.
The new Platt Mobile app has been built to work with the features and capabilities of the new Platt website. Features include: - Product search - Pla...