Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Planet Promotions LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A lot too see on the site
Oh geez, this app really needs some TLC. It’s clunky, glitchy, and barely functional. I just want to prepare for cons in advance but can’t even access things half of the time because the app is so slow…and they seem to post the schedules last minute. :( On a side note, the guest lists are weird because the regular actors get sorted into the cosplayers section. I just really hope there’s some improvement because I know they push you to look at the app for scheduling and events.
The app is super clunky. Considering how much it costs to get in nowadays I would hope they’d put more money into making the app more user friendly.
This app is used for the weekend of Planet Comicon Kansas City. All programming and guest information will be available here.