Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pizzana LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My husband and I love this restaurant. We’ve been ordering pizza for years and telling all our friends about it! Best pizza game in town.
This app can be very frustrating when you get an email about a new special, but not listed on the app! Most recent example: getting an email that the Chicken Parm is back. But when you try to order it via the app, this special is nowhere to be found. Whoever is in charge of maintaining and updating this app should be fired for loss of business.
Downloaded the app and placed an order. First of all it did not give me the advertised 10% discount. Then the prices on the app were nearly 30% higher than the website. We did not realize until after we placed the order. The staff said that the app has dynamic pricing. Either way I demanded a refund which hopefully comes through.
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